5 ways amateur dramatics groups can raise their visibility

It’s easy for any business or organisation to disappear in the sea of social media or reams of business directories, and it can be just the same for an amateur dramatics group.

So how do you keep your group visible in the eyes of your existing audience and raise that visibility even more to attract new audience members too?

1. Local Press

Utilise your local media contacts, newspapers or radio, to get regular mentions for not only your shows but also:

  • any fundraising events you hold
  • castings for your next show and requests for non-acting help
  • member news
  • Find stories for the press that will keep your group firmly in the minds of their readers or listeners.

    2. Website

    With your own website, there’s no algorithms to worry about. You control exactly what appears there. Take advantage of your own slice of the internet by updating it regularly with:

  • all those press mentions (see point 1)
  • group news
  • show details and photos
  • requests for help and sponsorship
  • group history and photo archive
  • subscription to your mailing list
  • and of course your box office to sell show tickets.
  • Don’t forget to publicise your website to bring traffic to it though, which brings me neatly onto point 3.

    3. Social media

    There are all kind of social media sites out there to choose from. Use the one (or ones) that suit you and your audience best.

    On Facebook you can have a page to publicise your group (linked to your website of course), and set up a group for members too.

    Twitter is excellent for getting all your news out there and with a now increased wordcount, it’s easier than ever to craft an attractive tweet. For the best chance of a retweet or interaction, add an image, a video, a link or a hashtag (or a combination of 2 or more of those).

    Instagram has an incredible following and with its visual element, it’s a perfect fit for a performance group.

    Take advantage of YouTube and video’s increasing popularity by using this social media platform to post behind-the-scenes videos, guided tours, rehearsal scenes and cast interviews.

    There are plenty of other social media sites out there too, including amateur dramatics related websites such as Sardines Magazine and amdram.co.uk

    4. Connect with your community

    I’m sure you already leave show posters with your local shops but why not reach out to your local community for:

  • sponsorship and advertising – would your local supermarket provide food supplies for your show buffet, or a nearby printer print your programmes, in return for a mention as the show’s sponsor or an advert in all your publicity material?
  • Could you use dancers from your local dance school in your pantomime?
  • Would a local shop sell show tickets for you?
  • Have a look at the kind of shops and organisation that exist in your community to see how your group and they could work together.

    5. Newsletter

    If you send out a newsletter, either in print or by email, ask your mailing list subscribers to pass on newsletters to anyone they think might be interested in the group, either as audience or member.

    Ask for help too. Who knows which of your mailing list subscribers might have that spare fold-away bed you need for your next production, or be willing to act as your show photographer?

    And as always, don’t forget to mention your website and social media links too.


    Don’t allow your group to get lost in the crowd. Keep on shouting about your shows and attracting the audience you deserve.